Roles
Creative Director l Designer l Illustrator l Motion Designer - Oct 2022 to May 2023
Graphic Designer - Jun 2021 to Oct 2022
Des Moines DMG 2023-2024
Originally Team ZENIGMA, an online esports amateur organization decided to localize and rebrand under the name Des Moines DMG. As one of their designers, they asked me to create a design, so after much research, this is what I came up with in the end.
After some research, I discovered in Iowa’s history, there was a decade where they wanted to amplify Iowa's art culture and pushed various forms of art from architecture to murals to do so. With this plus the request to keep 100 Thieves in mind, I decided to let the designs be influenced by artists like Keith Harring and Timothy Goodman. We wanted to create something that felt personal, engaging, and unique to both Iowa and the gaming scene. We wanted to be leaders for everyone.
Timeline
June 2021 - May 2023
Skills
Branding and Identity
Social Media Graphics
Motion Graphics
Video Editing
Merch Design
Tools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Procreate
2022
The original DMG launch featured a staff of 40 and the games: League of Legends, CS:GO, Valorant, Legends of Runeterra, Apex Legends, Overwatch, and Rocket League.
All graphics were created and designed to meet both Instagram and Twitter formats to increase outreach.
2022-2023
We were advised to move towards animations to follow the algorithm, but with a small team and even faster turnovers, it was time for trial and error.
2023
While we loved the animations, we felt that the motion wasn’t quite on brand, so we decided to re-evaluate and go back to our more traditional look and go for something more visually impactful: which meant a lot more drawing.
As a small organization, I knew we had to set ourselves apart from the others. The original designs were things other orgs were starting to pick up on, so the designs below were a push and expansion for each game to highlight unique aspects with a more illustrative push with character’s abilities, skins, personalities, traits, etc.
This allowed every graphic to feel unique, customized, and allow the brand to separate itself from the other organizations also posting on X (formerly Twitter) feeds simultaneously.
For a final stand concept, although it was never officially released because Des Moines DMG closed its doors, these were the the rough designs I created. We wanted to push a more modern, simple design while still keeping true to our doodle spirit.
2023 Merch
As a team, we were tasked with creating a line of merchandise. The merch shown are the pieces I created.
I directed and created, 30+ hoodies, 30+ shirts, 10+ jerseys, 10+ crop tops, 10+ joggers, and more.
The images shown to the side are unreleased DMG merch that cannot or will not be published that I was created. This does not showcase all of the work produced during my time at DMG, but a scope of the designs when creating the merchandise that were created and released.
