YFP 2025

I spearheaded YFP’s complete rebrand, redefining its identity to reflect the style and energy of a top-tier esports organization. Our goal was clear: to usher in a new era for YFP and prove that we could stand shoulder-to-shoulder with the best teams in the industry.

With this visual overhaul, we focused on key objectives to ensure a strong and cohesive brand identity:

Maintain the YFP logo’s shape as closely as possible.
Introduce a completely new color palette—no orange, red, or yellow.
Preserve the grungy aesthetic in some form.
Incorporate illustration work whenever possible, time permitting.

The work showcased below represents pieces I crafted from concept to final execution, bringing this vision to life.

Role

Creative Lead & 
Graphic Designer 
Feb 2024 to Present

Timeline

Jan 2025 - Present

Skills

Branding and Identity
Brand Direction
Art Direction
Social Media Design
Social Strategy
Motion Design
Merch Design

Tools

Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Procreate

Download YFP Brand Guide

YFP SOCIAL GRAPHICS

*

YFP SOCIAL GRAPHICS *

Each game, like Valorant or Overwatch, YFP ventured into has its own designated style and niches to cater to targeted audiences within each gaming scene.

To keep branding identity not only recognizable, but consistent, we stick to our limited color palette and an art style that speaks heavily to grunge and nostalgia.

2025_YFP_CallofDuty_JanuaryPlayoffs_MatchDay_v6_1080x1350.png

2025_YFP_CallofDuty_JanuaryPlayoffs_MatchResults_Victory_v3_1080x1350.png

2025_YFP_CallofDuty_JanuaryPlayoffs_MatchResults_Victory_v5_1080x1350.png

2025_YFP_CallofDuty_JanuaryPlayoffs_MatchResults_Defeat_v1_1080x1350.png

2025_YFP_CallofDuty_JanuaryPlayoffs_ThankYou_1080x1350.png

2025_YFP_Announcements_ResumeReview_February20th_Riku_1080x1350.png

2025_YFP_Announcements_ContentCreators_Zachh_1080x1350.png

YFP MOTION

*

YFP MOTION *

Gaming spans generations—it's an integral part of everyday life. YFP's core audience, Gen Z, is drawn to nostalgia, often longing for experiences they never had. They connect with the games, aesthetics, and cultural moments they grew up watching or those shaped by a Millennial perspective.

Through our graphics and motion design, we bring that nostalgia to life—crafting visuals that resonate, evoke emotion, and create a sense of connection for today’s audience.

2025_YFP_VideoAssets_Intro_Microsoft_FiveSeconds_Compressed2.gif

2025_YFP_VideoAssets_Intro_Microsoft_ThreeSeconds_Transition.gif

THUMBNAILS

*

THUMBNAILS *

I constructed thumbnails for both the YFP brand and our content creators.

LAN GRAPHICS

*

LAN GRAPHICS *

Whenever YFP attends a LAN event, I design graphics that pay tribute to the local culture.

For our Dallas LAN event, I created a series of graphics inspired by Eastwood films and the iconic Texas cowboy boots and hats, blending classic Western aesthetics with YFP’s dynamic style.

2025_YFP_CoD_LAN_Dallas_March_MatchDay_DayOne_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchResult_DayOne_Victory_v1_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchResult_DayOne_Victory_v2_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchResult_DayOne_Defeat_1080x1350.png

2025_YFP_CoD_LAN_Dallas_MatchResults_DayTwo_Victory_V1_1080x1350.png

2025_YFP_CoD_LAN_Dallas_MatchResults_DayTwo_Victory_V2b_1080x1350.png

2025_YFP_CoD_LAN_Dallas_MatchResults_DayTwo_Victory_V3_1080x1350.png

2025_YFP_CoD_LAN_Dallas_MatchResults_DayTwo_Victory_V4_1080x1350.png

2025_YFP_CoD_LAN_Dallas_MatchResults_DayTwo_Victory_V5_1080x1350.png

2025_YFP_CoD_LAN_Dallas_MatchResults_DayTwo_Victory_V6_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchResult_Defeat_V2_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchDay_DayThree_V3_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchResult_DayThree_Champions_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchResult_DayThree_Defeat_V3_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchResult_DayThree_Victory_V1_1080x1350.png

2025_YFP_CoD_LAN_Dallas_March_MatchResult_DayThree_Victory_V2_1080x1350.png

YFP MERCH

*

YFP MERCH *

Our merch line shines a spotlight on our newly introduced mascots, blending our brand’s unique identity with a lifestyle-driven approach. It’s a collection that not only reflects our values but also advocates for the ideologies we stand by, making a statement both in and out of the gaming world.