I was brought in as a social graphic designer. It was still gaming without being esports or full gaming, which was honestly a nice change of pace for me since it allowed me to expand on a skillset that I was not as comfortable in: Illustration work.
When I first started, I was a little more robotic about doing designs and the work until I understood not only the style, but the pace of the organization. It was, after a short time, where I learned I could start suggesting design changes, provide feedback, and provide suggestions to the brand: from Instagram to Twitter to the app itself.
The work below showcases some of my logos, branding, illustrations, icons, an doodles to expand the FreshCut brand to appeal to Gen Z.
The work showcased below are my concepts and final designs submitted to staff.
FreshCut 2023-2024
Role
Graphic DesignerTimeline
Sept 2023 - Jun 2024Skills
Social Media Graphics
Pitch Decks
UX/UI Design
E-mail DesignTools
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Figma
Slack
2024
With just three hours before my flight, I was given the challenge of designing a logo for a Roblox game targeting players aged 12-25. The tight timeline made it particularly demanding, as I had never created a full logo and asset set in such a short period. I had to work quickly, knowing I couldn’t afford to miss my flight.
The goal for Rapid Rumble was to create a design that resonated with our target audience while giving them a taste of what the game in Roblox represented: fast-paced action and a variety of mini-games. I brought this vision to life by designing a mascot that was integrated into our UGC models, allowing Roblox players to earn custom, limited-edition items—an approach that has proven to be successful in the gaming space.
With limited time, most of the colors and variations were finalized on the fly (with staff input throughout the process). Despite the rush, the process was rewarding. Fans began sharing their own drawings of the logo and mascot across our app and Discord: a powerful reminder of the significant impact our work can have.
2024
With the success of Rapid Rumble, we made a strategic shift as an organization, pivoting from a broader gaming focus to a stronger emphasis on Roblox. The transition happened quickly, requiring us to rebrand on the fly to align with our new target audience. While we had a clear vision for colors and a new font, there was no official brand guide—just a flexible, evolving approach.
It became a "follow-the-leader" situation, where we adapted in real time to maintain a cohesive brand identity. Looking back, I loved the freedom to experiment, testing what resonated with our audience and refining our direction based on what worked—and what didn’t.
